In this episode, we are excited to welcome Marcello Schermer, Head of International Expansion at Yoco, a South Africa-based fintech startup helping SMEs accept payments and get data-driven insights. Prior, Marcello was Managing Director of Seedstars and strategy consultant at Detecon Inc. 

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In our conversation, Marcello talks about the importance of immersing yourself in a new market to understand how trust is built, why it's crucial to build a cross-cultural team from early on within the whole company and not just within the expansion team, as well as the growing opportunities across the continent of Africa with it's fast-growing population and how Africa should be thought of as a source of innovation and not just an opportunity for market entry.  

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This episode is sponsored by our partner, ZEDRA. Learn more about how the ZEDRA team can support you in expanding to new markets at https://www.zedra.com

Expanding internationally? Check out our services, tools, and methodologies based on validated strategies of the world's fastest-growing companies: https://www.globalclasscompany.com/