In this episode, we are excited to welcome Claudia Makadristo, Head of Africa Expansion for MetaMap, a fast-growing digital trust and reputation infrastructure layer that enables other service providers. Prior, Claudia was Head of Partnerships and Regional Manager for Seedstars.

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In our conversation, Claudia talks about the importance of building relationships in emerging markets to understand local dynamics - especially with government regulators, introducing your company the right way, why you don't want to underestimate local competitors who fully understand the local market well, the importance of having a solid local team to navigate local nuances in a market and why it's crucial to understand the sensitivities and differences within a market, leading with empathy so you can effectively interpret your product or service for the new market.

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This episode is sponsored by our partner, ZEDRA. Learn more about how the ZEDRA team can support you in expanding to new markets at https://www.zedra.com

Expanding internationally? Check out our services, tools, and methodologies based on validated strategies of the world's fastest-growing companies: https://www.globalclasscompany.com/