Read the full script of Module 9, Episode 7 of the Global Growth Master Class below. Want to get certified on global expansion? Simply click here to access the complete course today.

Let’s recap what we covered in this module.

We discussed the 3 different types of culture, Local Culture, Local Business Culture, and Company Culture, and explored what to do when they conflict.

We also detailed an emerging 4th type of culture, community culture, and how to leverage it to gain traction in new markets. We then described how to integrate cultures together and implement other culture-related best practices. 

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Finally, we outlined how to universalize your core values to resonate with a global employee base and customer base.

Now you understand the importance of culture, how to navigate its nuances, and how to leverage culture as a tool to grow in new markets.

In the module we helped you answer the following questions:

• What are the most effective ways to navigate differences in cultures? What do I do when cultures conflict?

• How can I leverage culture as a driver for growth in new markets?

• How do I best integrate cultures and manage cultural differences at global scale?

• How do you create a company culture that empowers a global team?

As you look to implement the concepts outlined in this module within your company, consider the following questions and outline your answers:

• Have you experienced a clash between company and local cultures? How did you navigate it and create balance? How are you creating the right environments for local team success?

• How have you universalized company core values to appeal to a global audience (employees and customers)?

• How is your company tapping into emerging cross-border Community Culture to grow your business globally?

   

Important Exercises:

To apply the concepts from this module we suggest that you go through these quick exercises related to the market readiness process:

1. List your company core values and have people from outside of your initial market determine if they apply universally. Explore how to adapt them to be more universally applicable

2. Analyze your early adopters in your initial market (or international markets you are already in). Evaluate whether there is a global community of people with similar interests and values to uncover potential Community Cultures to tap into

If you are interested in getting help navigating cultural challenges, we would be happy to have a free consultation with you. Just schedule a call with us and we can help.

Now that we have covered all the major aspects of global growth, we are ready to see how everything comes together and how Global Class Companies effectively manage global organizations at scale, building a bridge between HQ and local markets.

NOTE: Don't miss out on the next episode! If you want to continue learning about global expansion strategies and dive deeper into the course material, simply click here to access Module 10, Episode 1 of the Global Growth Master Class.