Success in your initial market doesn’t translate to international dominance. Just like a growth-stage company needs a different team, mindset, and expertise than a startup, so do companies planning to turn initial market validation into global scale. Companies wrongly assume they can hire a local team and operate similarly to what made them successful in existing markets; and leadership doesn’t make decisions the way executives at top companies do - ensuring that new market growth is the #1 growth driver (versus new products or customer segments).

Reaching global scale starts with building a foundation for international growth. This starts with aligning on how to approach global and validating organizational readiness across every function. Our proprietary Global Capability Score (GCS) and corresponding analysis identify gaps in the team’s approach to global, highlight the right organizational structure, and provide concrete recommendations to transform your leadership team into a team well-positioned to thrive against global competition and rapidly expand your business in multiple countries - learn more here.

Executive teams make the mistake of assuming market size, speaking the same language, geographic proximity, or even organic growth should automatically put a country near the top of the expansion list. In a time where markets are constantly shifting and competition is intensifying, it becomes harder to pick the right markets and strategies to successfully grow your business abroad. To help you overcome this challenge, we have developed a proprietary expansion framework that reduces risk and provides clarity into the right sequence of markets to target, providing a clear pathway to global scale.

More than just solidifying expansion criteria and determining market attractiveness, executive teams benefit from understanding how much the business must change to succeed in a given market, getting insights into the right market entry strategies and visibility into how to scale localizations across multiple markets - creating momentum and rapidly facilitating global growth. The Global Growth Opportunity Matrix (G-GO Matrix) equips a leadership team that has the right mindset with the right methodology and step-by-step process to build the right global expansion strategy - read article here.

Effective global expansion must be cross-functional from inception. In researching 200+ of the world’s fastest-growing companies to build our best-in-class methodologies, we were alarmed to find the amount of mistakes often made in the early stages of expansion - mainly caused by silos. 

To break down these roadblocks and help you avoid costly mistakes, we have developed the first of its kind international expansion platform to empower your people and operationalize key processes used by best-in-class companies. The Global Expansion Operating System (or GE-OS) is a fully customizable expansion management platform; enabling your team to identify new markets, develop go-to-market strategies, and find product-market fit, all while scaling your entire operation across a global footprint. Providing executive leadership with visibility into progress, facilitating cross-functional collaboration and accelerating international expansion, GE-OS provides a home for managing all the complexities of global growth - helping you progress from global aspirations to global scale - book a demo here.