 GLOBAL GROWTH OPPORTUNITY MATRIX
Select the Right Sequence of Global Markets
BUILD YOUR GLOBAL GROWTH OPPORTUNITY MATRIXBASED ONÂ BEST PRACTICES BY:
DO YOU HAVEÂ CLARITY INTO WHEN, WHERE AND HOW TO EXPAND?
The Global Growth Opportunity Matrix (G-GO Matrix) goes beyond what most companies consider when selecting target markets. Most companies focus on the size of the opportunity in a market, not taking the time to understand whether the company has the right pieces in place to actually succeed in the market. The bigger the market opportunity doesn’t mean it’s the best choice. The Global Growth Opportunity Matrix helps teams build their international expansion muscles, figuring out the right sequence of markets to build the foundation for global scale.
BUILD YOUR PATHWAY TO GLOBALÂ SCALE
How the Global Growth Opportunity Matrix Works
Market Attractiveness
The tool provides you with a customized market evaluation process that is based on the criteria that your determine is most critical for your business
Market Accessibility
The tool maps out the degree of complexity your company will incur in enter a target market, visualizing changes to your Go-To-Market and Operational Models
Organizational Capabilities
The tool helps you understand strengths and gaps in your capabilities (people, processes and platforms), mapping out which markets you are likely to succeed in
From Target Market
Instead of struggling to determine the next market to enter, the Global Growth Opportunity Matrix provides you with a complete picture of how to approach scaling in many markets across the globe
To "Global Pathway"
The Global Growth Opportunity Matrix provides you with the best sequence of markets to launch in, highlighting how markets relate to each other and bridging analysis and strategy
What the G-GO Matrix gives you:
- A Sequence of Markets - Instead of looking at markets one-by-one, the G-GO Matrix helps you map out the sequence of markets to enter, taking you from global aspirations to global scale
- Parallelization -Â It uncovers how market relate to each other, highlighting localizations that can scale in multiple markets at once, creating momentum for your global growth initiatives
- Ability to Win -Â It shows you which markets you are well positioned to succeed in based on your organizational capabilities, helping you build the foundation for global scale
Your Global Growth Strategy, in 6 Simple Steps
✔  Define Expansion Philosophy - Determine your global growth "North Star"
✔  Solidify Evaluation Criteria - Create a market opportunity filter to evaluate attractiveness
✔  Assess Organizational Capabilities - Identify gaps and quickly align cross-functional teams
✔  Uncover Localizations - Map out how to change your business model to reach product-market fit
✔  Identify Patterns - Find market linkages to scale localization efforts across multiple geos
✔  Launch in Multiple Markets - Build a system to parallelize, accelerating growth and building momentum
The Best-in-Class Way to Select the Right Markets
Check out a sneak peek into how the Global Growth Opportunity Matrix can you help your company →
Market Selection & Planning Insights
Learn how you can benefit from the Global Growth Opportunity Matrix
Frequently Asked Questions
What does the Global Growth Opportunity Matrix tool allow me to do?
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Want to build a Global Growth Opportunity Matrix for your company?
Learn about how the Global Growth Opportunity Matrix tool helps you select the right sequence of markets, enabling parallelization, and accelerating your international growth. Get in touch to learn more.
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