The course that transforms your team into your company's global growth engine

You will get an inside look at all the details of the whole course and how to make the most of it, as well as getting a starting point of what global growth is really like today, including:

✓   Learning why there is a chasm between scale in one country vs. global success

✓   Understanding the top 10 reasons why global growth initiatives fail, and how to avoid them

✓   Discovering why the world has changed and there is a new way to build a global company

Companies that are successful at growing globally, Global Class Companies, think, act and operate differently than the legacy-minded companies that fail. In this module, you will learn about the vision, team building approach, role of headquarters, strategy, view of disruption and effective utilization of two-way innovation of the Global Class, in addition to hearing case studies from top companies like Canva and BlaBlaCar, two companies who have successfully reached global scale.

Through the module, you will get answers to the following crucial questions:

✓   What mindset do companies who are successful at reaching global scale have

✓   What do and don’t these top companies focus on? How do they think differently?

✓   What is the talent strategy for top companies

✓   What role does HQ play in expansion for Global Class Companies?

✓   How do Global Class Companies think about the disruption their entry brings to a local market?

The most difficult, yet most important aspect of a successful global organization its identifying and nurturing top talent. In this module, you will learn about the catalysts for successful global growth of the world’s fastest growing companies. You will better understand how to build this mindset within yourself, and get a better understanding of the right characteristics required for local teams to be effective in finding traction and product-market fit in international markets.

Through the module, you will get answers to the following crucial questions:

✓   What characteristics / mindsets are important within people that are part of global growth teams? (both at HQ and in local markets)

✓   How do you find, acquire and nurture this type of (Interpreneurial) Talent?

✓   How YOU can develop this unique (Interpreneurial) Mindset?

✓   What kinds of skills and characteristics are necessary in building successful local teams?

✓   How do I bridge between local and company knowledge to ensure local teams are set up for success?

✓   How can I create the Right Team Building System for Success?

Without alignment, your global expansion aspirations are dead on arrival. What is covered in this module is tough, it involves attacking potential conflict and misalignment head-on. This module will help you understand the questions your organization should ask itself, starting with, what the real priority is within the business. You will learn the core things all leadership teams must align on and be committed to in order for a global growth initiative to succeed. You will also get more details on a proprietary assessment we have created that allows teams to measure both global readiness and internal alignment around global growth.

Through the module, you will get answers to the following crucial questions:

✓   How do I determine my organization’s global readiness?

✓   How do I determine the amount of resources to dedicate to global growth, and when? (then explain points about how resources are needed over time)

✓   How much of what happens in local markets should HQ control?

✓   How do I structure internal communication to foster alignment across a global team? (Feedback Loops) 

✓   How should we approach localizing our business to fit new markets and navigate through the stages global growth?

✓   How do I get internal alignment around the 4 commitments and to properly support global growth initiatives?

The market selection process is often MISUSED or partially overlooked. Some companies will have ALREADY DECIDED to expand to the market and look for supporting data AFTER-THE-FACT. In this module, you will learn best practices for evaluating potential international markets AND making decisions on which to enter. You will learn about the MISTAKES many companies make in market selection AND how to avoid them. You will also learn about Localization Discovery, a KEY step in the Global Agile MODEL that we will discuss in great detail in the NEXT module. 

The goal of this step is to create a PRIORITIZED LIST of countries to expand to and an OUTLINE of estimates of the key changes that need to be made in your CURRENT model (localizations) to find traction in EACH new market.

Through the module, you will get answers to the following crucial questions:

✓   What are things you definitely SHOULDN’T do when evaluating and selecting new international markets? 

✓   What are things you SHOULD absolutely do when evaluating and selecting new international markets?

✓   What are the things you should do IN-MARKET to evaluate expansion potential?

Once companies have target international markets to focus on team members often embark on an unstructured journey of twists and turns, the resulted being much wasted time and money. This module provides the scaffolding for how to take insights from your market research and localization discovery and turn them into actionable plans for localizing in new markets.

Through the module, you will get answers to the following crucial questions:

✓   How do you need to adapt lean/agile principles to work better in a global context?

✓   What aspects of your business should you consider localizing?

✓   What do you do with the insights you uncover during market research and localization discovery?

✓   How do you turn these insights into actionable plan to find traction in the market more quickly?

Managing complexity is the single BIGGEST challenge in the global expansion process where most companies get it WRONG. Things are misunderstood, overlooked, and under planned. Companies are generally able to uncover necessary localization BUT when it comes to using the insights gathered to SELECT THE RIGHT MARKETS and BUILDING THE RIGHT STRATEGY to execute, companies waste time and money because they lack the STRUCTURE to navigate the process.

Through the module, you will get answers to the following crucial questions:

✓   How do you map out AND organize the localizations for a new market?

✓   How to determine the level of complexity a market has?

✓   How do you build a localization plan and BUDGET for these changes?

Having the right mindset is not enough for global leaders to succeed. In this module you will learn about key [IMAGE: Momentum Builders] structures and processes to support growth and scale, facilitate strong communication, best practice sharing, navigation of cultural differences and beyond. Understand these Momentum Builders, as we call them, and how to implement them within your organization..

Through the module, you will get answers to the following crucial questions:

✓   How can the tools and frameworks discussed in this course be Momentum Builders that enable market entry and scale?

✓   How can we get alignment around strategy for each market?

✓   How can we build a brain trust around expansion best practices and processes?

✓   What is the best way to facilitate the localizations required to get traction and grow in local markets?

✓   How should our organization be structured to support global growth? What functions should be localized, regionalized and centralized?

Culture permeates ALL aspects of a company and its operations, it is imperative that companies actively DESIGN and MANAGE culture, developing systems to solve problems when they conflict. In this module You will learn about why managing culture is crucial for the success of any company with global aspirations, about the different types of culture and how to navigate conflicts between them, how to effectively integrate cultures together, and how to adapt your company culture to have global appeal.

Through the module, you will get answers to the following crucial questions:

✓   What are the most effective ways to navigate differences in cultures? What do I do when cultures conflict?

✓   How can I leverage CULTURE as a driver for growth in new markets?

✓   How do I best integrate cultures and manage cultural differences at global scale?

✓   How do you create a company culture that empowers a global team?

Here we see how culture, team building, localization and process all relate to each other, enabling an organization to thrive at global scale. In this module, You will learn about the model that ties together all the other frameworks we have discussed throughout the course, illustrating how to manage a global organization, at scale.

Through the module, you will get answers to the following crucial questions:

✓   How do I manage a distributed organization building a bridge between HQ and distributed Local Teams? 

✓   How do you foster a healthy dynamic between HQ and local markets? 

✓   How do you build trust within your organization to support scale?

✓   How do we divide decision-making between HQ and local teams?

✓   How can an organization effectively prioritize at global scale?

✓   What management best practices Global Class Companies implement to succeed at scale?

In this Module You will learn about How to select the right sequence of markets to expand into, or to focus on deeper penetration, and we’ll show you how everything you have learned in the last 10 modules all ties together through the Global Agile MODEL and Global Class Mindset.

Through the module, you will get answers to the following crucial questions:

✓   How do the concepts we have discussed tie together?

✓   How can I be a catalyst for change in my organization? 

✓   What comes next? The Global Growth Opportunity Matrix - building your pathway to successful global growth!