Endorsements

Top Global Executives

“Aaron and Klaus provide structure, process and clarity where there once was only mystery and complexity - Global Class is the perfect guidebook for navigating the challenges of global expansion.”

— John Brandon, Fmr Vice President of International @ Apple
"Trust is the number one value when expanding your business internationally. It goes hand in hand with customer success. Global Class is a blue print for how to achieve both and have YOUR business be a platform (catalyst) for change in every market and community you enter and embrace."

— Polly Sumner, Chief Adoption Officer @ Salesforce
“Aaron & Klaus have literally written the book on International Go-To-Market… This is the book I wish I had 15 years ago!”

— Abe Smith, Head of International @ Zoom
“Localizing a business is challenging. Through Global Class, Aaron & Klaus cracked the code on how to do it by showcasing some of the world’s best success stories and focusing on important factors like language and culture, something that, as a computational linguist, I have seen is crucial to success at global scale.”

— Kathryn Hymes, Fmr Head of Int’l Product Expansion @ Slack
“Global Class has built a vocabulary for business leaders like myself to effectively get organizational alignment around international growth initiatives.”

— Troy Malone, Fmr GM of International Expansion @ Evernote
“At Euromonitor we are in the business of shaping the world of tomorrow for our clients. The ideas and frameworks in Global Class re-confirmed some of our best practices and allowed us to challenge ourselves in areas we’re still striving to improve as a business.”

— Tim Kitchin, Chief Executive Officer @ Euromonitor
“Global Class not only shares valuable tools necessary for global business success but also highlights the often overlooked and under-appreciated elements of expanding a business to new countries.”

Chris Murphy, Chief Executive Officer @ ThoughtWorks North America
“To succeed as a global business in today’s ultra-competitive environment, you have to act fact and hyperscale. Global Class show you how to create the speed and momentum needed to succeed.”

Emil Michael, Fmr Chief Business Officer @ Uber
“At Plaid, we are all about focus. We avoid deviation from our core product and business model. Global Class’ emphasis on customer validation and finding product-market fit is spot on when it comes to global expansion.”

— Paul Williamson, Head of Revenue @ Plaid
"Building a global business takes focus and hard work. Insights from Global Class will help you with the goals and strategies to expand internationally.”

— Scott Coleman, Fmr Head of Growth & International Product @ Pinterest
“Global Class is a must-read for executives at companies of any size, from startups to multinational corporations, who manage a cross-border business.”

— Muhammed Yildirim, Fmr Managing Director @ Talabat
"Global Class is a must read, packed full of epic stories of how top companies expanded their business globally, as well as practical frameworks on how you can grow your business too. For anyone looking to go global, this is the book for you."

— Robin Daniels, Fmr Marketing Executive @ Salesforce, Box, LinkedIn, WeWork and Matterport
“At LinkedIn, we promote capital (intellectual, financial and human) to flow to where it is most needed in an effort to transform economies across the globe. Global Class’ toolkit and vision to educate will be a catalyst for the next generation of business leaders exploring int’l market expansions.”

— Sankar Venkatraman, Chief Evangelist @ LinkedIn
“Aaron & Klaus paint the perfect picture for how to successfully navigate the challenges of scaling a business in a new geography.”

— Jan van Casteren, Head of Europe @ Flexport
“A practical guide packed with wisdom from trailblazers. Global Class is the must-read handbook for any executive tasked with international expansion.”

— Christina Lee, Vice President of International Growth @ Chegg
"Learn the many lessons of global expansion from others all in Global Class rather than the hard way, one by one, on your own."

— Ethan Evans, Fmr VP Prime Gaming @ Amazon
“Global Class is a must-read for executives at companies of any size, from startups to multinational corporations, who manage a cross-border business.”

— Scott van Vliet, Fmr Corporate Vice President @ Microsoft
"Global Class celebrates the uniqueness of cultures and how to bridge our differences, enabling businesses to create even more positive impact."

— Jennifer Yuen, Fmr Head of Americas Marketing @ Airbnb
“How could this book not have existed before? Finally, someone put together a comprehensive and approachable guide to building a global organization.”

— Casey Armstrong, CMO @ ShipBob
“I loved how Global Class provides a roadmap for going to market internationally. Aaron & Klaus made the complexities of expanding a business to new markets simple and straightforward.”

— Jennifer Cornelius, Chief People Officer @ Ritual
“With Global Class, Klaus and Aaron demystify the formula for successfully building a global business.”

— Stan Lewandowski, Partner @ Pillsbury Winthrop Shaw Pittman LLP
“Global Class solves the puzzle for how to globalize and localize in today’s competitive business environment.”

— Elise Rubin, Global Head Internationalization @ Google Nest
“No one had compiled the recipe for international business success until now. Through Global Class, Klaus & Aaron share the ingredients for global growth - strategies, structure, team dynamics and more!”

— Israel Bimpe, Director, Africa Go-To-Market @ Zipline
“Straightforward, practical and implementable, Global Class can help any business expand no matter the size of your business, industry or geography. This is the quintessential playbook for how to build a global scale company into today’s business world.“

— Hyunbin Kang, SVP, Executive @ LINE Corp
“This is a must-read book for anyone working on a business with an international presence or with aspirations to expand globally.”

— Claudia Makadristo, Head of International Expansion @ MetaMap

Bestselling Business Authors

"Achieving global scale takes iteration while managing complexity. In Global Class, Aaron & Klaus provide the playbook you need to navigate these changes and reach global scale."

— Eric Ries, Author @ Lean Startup
“This book should be required reading for any business leader with an eye on international markets.”

— Steve Blank, The Father of Modern Entrepreneurship
“Entering new global markets is hard. Global Class, helps you bridge the chasm between local market success and global-market fit.”

— Alex Osterwalder, CEO Strategyzer and inventor of the Business Model Canvas
“Learning to become a global company that stays agile through changing markets, cultures, and legislations can feel like an overwhelming task. Global Class will walk you step-by-step through the methodology to take your company to the next level”

— Dr. Marshall Goldsmith is the Thinkers50 #1 Executive Coach and New York Times bestselling author of Triggers, Mojo, and What Got You Here Won’t Get You There
“Global Class provides a roadmap for how to globalize and localize in today’s competitive business environment.”

— Jerry Engel, Adjunct Professor Emeritus, Haas School of Business
“Global Class is a crash course in effective international business growth. Through the lens of more than 200 of the top global companies, Aaron & Klaus uncover how you can expand any business internationally.”

— Patrick Vlaskovits, NYT bestselling author of The Lean Entrepreneur & Hustle

Building a Common Vocabulary with Global Class

Learn how Troy Malone, with 15+ years of international business experience, got a ton of value from Global Class

GET HELP SCALING YOUR ORGANIZATION →

GRAB A FRESH COPY OF GLOBAL CLASS →

Unicorn Founders

“Aaron and Klaus provide structure, process and clarity where there once was only mystery and complexity - Global Class is the perfect guidebook for navigating the challenges of global expansion.”

— Ryan Petersen, Founder & CEO @ Flexport
“I had to learn everything Aaron & Klaus outlined the hard way, in the field. As I built BlaBlaCar, I coordinated with the teams my own ‘field trips’ to top companies in order to gather the international expansion best practices you can read about in Global Class. This book will save lots of time for global company builders."

— Frédéric Mazzella, Founder & CEO @ BlaBlaCar
“Companies today are thinking global day one and Global Class is an essential tool to turn these thoughts into action. The Global Class mindset described in this book helps companies like us to build a successful distributed company."

— Gabriel Engel, CEO & Founder @ Rocket.Chat
“Global Class offers an ideal combination of case studies, relevant insights, relatable anecdotes and powerful frameworks to paint the picture for how to expand any business globally.”

— Mikkel Hippe Brun, Co-Founder & SVP APAC @ Tradeshift
“Curious about how the world’s most successful companies scaled their businesses globally? Aaron & Klaus show you how these companies did it, and how yours can too. ”

— Heini Zachariassen, Founder & Board Member @ Vivino
"Until adopting a beginner’s mindset of the Global Class, learning from local customers and employees alike, Rakuten’s early strategy was to standardize and centralize company culture, prioritizing uniformity over localization. This can lead to overlooking how local culture differs from their home market. While there are many aspects of a business that can be controlled, the local culture isn’t one of them."

Seichu Masatada Kobayashi, Co-Founder and Chief Well-being Officer @ Rakuten
“We partnered with the Global Class team to implement the Localization Premium tool to support our international expansion efforts into Europe. Their support really helped us build momentum and manage complexity while localizing our business for new markets.”

— Jivko Bojinov, Co-Founder @ ShipBob
"Global Class understands how to convey the alignment of company's role in society with our own mission to be a catalyst for economic growth by preparing the next generation of High-Impact Entrepreneurs around the world. Get a copy of Global Class and save yourself the wasted time and money of attempting to expand your business globally without it."

Freddy Vega, CEO & Founder @ Platzi
"Global Class offers a great toolkit, helping many business owners answer the tough questions about expanding into new markets. It brings into focus the often overlooked and under-appreciated elements that can make or break a business"

— Chang Wen Lai, CEO & Founder @ Ninja Van

Top Venture Capitalists

“Just like agile unlocked innovation, the strategies and tactics captured in Global Class unlock the secrets to successful global expansion…the companies that leverage this book will be the top global companies of tomorrow.”

— Whitney Bouck, Managing Director @ Insight Partners
"I’ve seen 100s of startups go through the pain of international growth. Now I will ask every founder to read Global Class! I personally wish i had this book when i did global expansion at Yahoo! Inc. It would have saved me a lot of time and pain."

— Marvin Liao, Fmr Partner @ 500 Startups
“As an investor in fast-growing startups, I always look for ways to provide outside resources and counsel to our startups. The team behind Global Class has built an incredible platform that powers startups to become successful on a global scale. "

— Batara Eto, Founder & Managing Partner @ East Ventures
“The whole Valor Capital team and our portfolio companies benefited from Aaron & Klaus’ insights. Global Class is our ongoing reference for how to build a global organization.”

— Antoine Colaco, Managing Partner @ Valor Capital Group

Global Class is Endorsed by Executives Leading Expansion
at Top Brands

Get in touch

Complete the form below and we can explore how to help your company (and career) become Global Class!

Endorsements

“Aaron and Klaus provide structure, process and clarity where there once was only mystery and complexity - Global Class is the perfect guidebook for navigating the challenges of global expansion.”

"Trust is the number one value when expanding your business internationally. It goes hand in hand with customer success. Global Class is a blue print for how to achieve both and have YOUR business be a platform (catalyst) for change in every market and community you enter and embrace."

“Aaron & Klaus have literally written the book on International Go-To-Market… This is the book I wish I had 15 years ago!”

“Global Class has built a vocabulary for business leaders like myself to effectively get organizational alignment around international growth initiatives.”

“At Euromonitor we are in the business of shaping the world of tomorrow for our clients. The ideas and frameworks in Global Class re-confirmed some of our best practices and allowed us to challenge ourselves in areas we’re still striving to improve as a business.”

“Global Class not only shares valuable tools necessary for global business success but also highlights the often overlooked and under-appreciated elements of expanding a business to new countries.”

“To succeed as a global business in today’s ultra-competitive environment, you have to act fact and hyperscale. Global Class show you how to create the speed and momentum needed to succeed.”

“At Plaid, we are all about focus. We avoid deviation from our core product and business model. Global Class’ emphasis on customer validation and finding product-market fit is spot on when it comes to global expansion.”

"Building a global business takes focus and hard work. Insights from Global Class will help you with the goals and strategies to expand internationally.”

“Global Class is a must-read for executives at companies of any size, from startups to multinational corporations, who manage a cross-border business.”

"Global Class is a must read, packed full of epic stories of how top companies expanded their business globally, as well as practical frameworks on how you can grow your business too. For anyone looking to go global, this is the book for you."

“Aaron & Klaus paint the perfect picture for how to successfully navigate the challenges of scaling a business in a new geography.”

“A practical guide packed with wisdom from trailblazers. Global Class is the must-read handbook for any executive tasked with international expansion.”

"Learn the many lessons of global expansion from others all in Global Class rather than the hard way, one by one, on your own."

“Global Class is a must-read for executives at companies of any size, from startups to multinational corporations, who manage a cross-border business.”

"Global Class celebrates the uniqueness of cultures and how to bridge our differences, enabling businesses to create even more positive impact."

“How could this book not have existed before? Finally, someone put together a comprehensive and approachable guide to building a global organization.”

“I loved how Global Class provides a roadmap for going to market internationally. Aaron & Klaus made the complexities of expanding a business to new markets simple and straightforward.”

“With Global Class, Klaus and Aaron demystify the formula for successfully building a global business.”

“Global Class solves the puzzle for how to globalize and localize in today’s competitive business environment.”

“No one had compiled the recipe for international business success until now. Through Global Class, Klaus & Aaron share the ingredients for global growth - strategies, structure, team dynamics and more!”

“Straightforward, practical and implementable, Global Class can help any business expand no matter the size of your business, industry or geography. This is the quintessential playbook for how to build a global scale company into today’s business world.“

“This is a must-read book for anyone working on a business with an international presence or with aspirations to expand globally.”

"Achieving global scale takes iteration while managing complexity. In Global Class, Aaron & Klaus provide the playbook you need to navigate these changes and reach global scale."

“This book should be required reading for any business leader with an eye on international markets.”

“Entering new global markets is hard. Global Class, helps you bridge the chasm between local market success and global-market fit.”

“Learning to become a global company that stays agile through changing markets, cultures, and legislations can feel like an overwhelming task. Global Class will walk you step-by-step through the methodology to take your company to the next level”

“Global Class provides a roadmap for how to globalize and localize in today’s competitive business environment.”

​​“Global Class is a crash course in effective international business growth. Through the lens of more than 200 of the top global companies, Aaron & Klaus uncover how you can expand any business internationally.”

Building a Common Vocabulary with Global Class

Learn how Troy Malone, with 15+ years of international business experience, got a ton of value from Global Class

“Aaron and Klaus provide structure, process and clarity where there once was only mystery and complexity - Global Class is the perfect guidebook for navigating the challenges of global expansion.”

“Companies today are thinking global day one and Global Class is an essential tool to turn these thoughts into action. The Global Class mindset described in this book helps companies like us to build a successful distributed company."

“Global Class offers an ideal combination of case studies, relevant insights, relatable anecdotes and powerful frameworks to paint the picture for how to expand any business globally.”

“Curious about how the world’s most successful companies scaled their businesses globally? Aaron & Klaus show you how these companies did it, and how yours can too. ”

“We partnered with the Global Class team to implement the Localization Premium tool to support our international expansion efforts into Europe. Their support really helped us build momentum and manage complexity while localizing our business for new markets.”

"Global Class offers a great toolkit, helping many business owners answer the tough questions about expanding into new markets. It brings into focus the often overlooked and under-appreciated elements that can make or break a business"

“Just like agile unlocked innovation, the strategies and tactics captured in Global Class unlock the secrets to successful global expansion…the companies that leverage this book will be the top global companies of tomorrow.”

"I’ve seen 100s of startups go through the pain of international growth. Now I will ask every founder to read Global Class! I personally wish i had this book when i did global expansion at Yahoo! Inc. It would have saved me a lot of time and pain."

“As an investor in fast-growing startups, I always look for ways to provide outside resources and counsel to our startups. The team behind Global Class has built an incredible platform that powers startups to become successful on a global scale. "

“The whole Valor Capital team and our portfolio companies benefited from Aaron & Klaus’ insights. Global Class is our ongoing reference for how to build a global organization.”

Global Class is Endorsed by Executives Leading Expansion at Top Brands

Get in touch

“Global Class is a crash course in effective international business growth. Through the lens of more than 200 of the top global companies, Aaron & Klaus uncover how you can expand any business internationally.”

Global Class is Endorsed by Executives Leading Expansion
at Top Brands