The Global Class Toolkit.

How to use the Localization Premium Chart:

• Leverage to predict, manage and reduce complexity

• Prioritize/Rank markets in your expansion timeline

• Combine with Total Cost of Expansion (TCE) Equation to determine costs associated with each change

Benefits of the Localization Premium Chart:

• More easily identify, plan for and visualize operational and functional changes required to enter a new market

• Effectively socialize/get buy-in for market-entry strategy

• Better manage cross-functional localization efforts

How to use the Business Model Localization Canvas:

• Revisit the company’s early days where customer development is the main focus. Start by labeling your home market product-market fit model (plus any insights during your external market analysis) as hypotheses to be tested and iterated on

• Take into account how government & regulation and culture & localization affects every aspect of your business and operating model

• Develop systems for implementing the four foundational factors of an effective international launch and scaling - funding & resources, relevant metrics, autonomy & trust and communication & clarity

Benefits of the Business Model Localization Canvas:

• Find product-market fit in a new target market faster while expending fewer resources

• Communicate the resources required to get traction in a new market

• Centralize the tracking of pivots and adaptations to the core model in new markets

• Visualize all the elements that must be factored-in to find success in global markets

How to use the Global Class Team Building Framework:

• Realize that one person may not be able to have all the traits and experiences necessary to succeed in getting product-market fit and scale in a new market, it’s often a team effort with a collective set of skills

• Agile (and Interpreneurial) traits are table-stakes while an overlap of local knowledge and company knowledge are paramount in getting traction in new markets

• Give local market leadership exposure to headquarters and the channels to build a strong network there

Benefits of the Global Class Team Building Framework:

• Visualize the comprehensive set of traits and skills required for success in new markets

• Translate these desired skills to the recruiting team and other key stakeholders

• Develop plans that involve pairing internal and external talent pools together to build strong local teams

• Highlight the core training requirements to increase the likelihood of success in new markets

How to use the GCM Model:

• Ensure consistency of company culture and core values

• Implement feedback loops so local market teams can translate key insights to company leadership to inform strategy and decision-making

• Leverage OKRs (Objectives & Key Results) to ensure adoption of framework in day-to-day operations at all levels of the organization

Benefits of the GCM Model:

• Communicate the importance of consistency of company culture in all markets

• Visualize a system of two-way communication where insights are translated over language and cultural barriers

• Understand the interplay between headquarters and local offices

• Foster trust and a system that localizes to fit the needs of each new market

How to use the Localization Resource Team:

• Ensure there is an executive-level champion and direct reporting to either head of international or a C-level executive

• Start with a temporary/shared resource team with functions represented that fill the gaps of the early local team(s)

• Ensure ERT representatives have a strong internal network and have build trust with key stakeholders to ensure they can be effective in support local teams

Benefits of the Localization Resource Team:

• Accelerate growth by helping the local market team (and General Manager) focus on traction and achieving product-market fit

• Provide executive level visibility and stewardship of international expansion initiatives

• Create a center of expertise around what works and what doesn’t in getting traction in new markets

• Better control complexity by providing guardrails for what aspects of the business and operating model can or cannot be changed to find traction in new markets while ensuring company culture alignment

How to use the Interpreneur Mindset:

• Look for Interpreneurs already present in your organization

• Activate your recruitment team to identify globally-minded talent

• Nurture Interpreneurs, providing opportunities for them to impact your business

Benefits of the Interpreneur Mindset:

• Understand the mindset that has made the current generation of international business leaders successful

• Visualize how a growth mindset, a company mindset, a cultural mindset and an agile mindset can be the right recipe for an internationally minded workforce

• Learn how to take your diversity and inclusion initiatives to the next level

How to use the Stages of International Growth:

• Start using the process outlined from the start as your explore international expansion

• Once you have started a global expansion initiative look to this framework for insights into how to overcome challenges and fix problems

• Rally the team around the key activities and milestones to target at each stage, using the frameworks Global Class companies use to scale abroad

Benefits of the Stages of International Growth:

• Learn the step-by-step process Global Class Companies go through when launching and scaling international expansion efforts

• Troubleshoot how to overcome obstacles with expansion initiatives stall

• Understand how to optimize the frameworks detailed in the Global Class book

• Visualize the key activities and milestones on the pathway to global growth